Our authors write books to make a difference. To do this, those books must actually reach readers. To do that, our authors must continually draw attention to their books.
Picture an airport worker out on the tarmac with a set of light sticks, waving an airplane over to the runway. For authors, the set of light sticks that leads readers to their books is called content.
- Blog posts.
- Media articles.
- Social media posts.
- Video & audio recordings.
Content, for authors, is any combination of words and images that recaps, repurposes, and most importantly – EXPANDS upon the ideas in their books.
In the words of our incredibly inspiring and influential author Russell Redenbaugh:
“If authors want to sell more books and if they want their message to reach a larger, impactful audience they need to turn themselves back into content machines. Whatever it is that had them write that book is not over with once the book is published. The importance that spurred them to share their message cannot mean they have nothing more to say. What are they, one trick ponies? Are they going to have one hit song and then fade to black? Content is a token in the game of power. When your book is published, now the work begins.”
In other words, authors – How much do you want it? What are you willing to do to reach your audience and then stay in front of them? Are you a one trick pony? Did you put in all the time and money of writing and publishing a book, only to fade to black afterwards? Or do you have more to say than what ended up in the pages of your book? Show me!