Published author, now what, and the long-term and evolving value of your published book’s content. 

“Books say: She did this because. Life says: She did this. Books are where things are explained to you; life is where things aren’t. I’m not surprised some people prefer books.”

Julian Barnes

Published author, now what?

This post is for those of you who have published your book already, especially if it’s been a little while since you did. Maybe now you’re wondering what comes next for your book. You worked hard to make your book happen and even though launch day is a little fuzzy in the rearview mirror by now, that doesn’t mean your book isn’t just as valuable today – if not more so.

How are you leveraging the hard-fought words, ideas, and stories from your published book, in your online content these days? And I’m not talking about only content related to your book either. The content you’re creating and posting based on your book doesn’t need to literally be from its pages.

For example, think about messages on your mind now, or the latest stories from your life, or other things that you’re regularly posting about. How can you integrate those things with messages from your already published book, no matter how long ago you published it? How can you use your new thinking and stories to freshen up and advance the ideas in your book? Consider how this sort of merger might create a whole new thought magic!

I’ve been doing this with the content surrounding my memoir The Power of the Curve since the book was first published back in 2020. I’ve taken my original ideas about how to find strength in life’s curves, in its surprises, and have steadily expanded on them. This strategy is valid regardless of whether you’re planning a sequel. You’ve written a book. Of course the ideas don’t stop just because you’ve published it. That’s not how ideas work. That’s not how being an author works.

Remember, you’re a published author, a person proven to think through their words. Your published book(s) can and should be a catalyst for even more sparks of thought!

P.S. I have more ideas around this, of course. Are you a published author? Let’s have a brainstorming session about YOUR published book and all the content possibilities around it! 

Related Articles:

Four Paths to Published Author

Courage to Create Content

Launch Your Book Like An Author


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